Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favourite team, speaker, or performer.
Livestreaming is this year's hottest trend to connect brands and customers.
With great upsurge in Video Marketing, YouTube has been constantly trying in last couple of years on everything from video quality to the legality of the substance that shows up on the YouTube and in the process; it has come up with the YouTube Live.
If used strategically, live video marketing can benefit to your business tremendously. It has been shown to have a fantastic impact on ROI with a proven track record of boosting brand awareness, increasing lead generation and improving conversion rates.
This comprehensive training guide will help you know everything about YouTube Live Streaming, YouTube Live TV, Super Chat options, making money with this feature, analysing livestream metrics and other related facts.
With YouTube Live, you can meet your audience live by using its YouTube Live Streaming feature. However, before you begin with your live video YouTube, you have to do following things:
1. You need to confirm that your YouTube channel is verified.
2. You also need to confirm that you have no live stream restrictions over the most recent 90 days.
3. You need to enable live streaming-
• On desktop, you should go to Creator Studio Tools – > Live Streaming.
• On the YouTube application on Mobile- Create a Live Stream.
How does YouTube Live video work?
Live YouTube would be incorporated directly into the YouTube mobile app, so there is no compelling reason for you to download a different application to run You Tube live. Unlike the applications like Creator Studio (alleviates the process of managing channel for creators) and Capture (aids creator to begin recording in a snap and then edit and share those recordings of any length from their telephones), YouTube Live Streaming will not need its own application.
You simply need to hit a Red Capture Button toward the edge of the YouTube application, take or select a thumbnail photograph, and then you will be ready to broadcast live.